April 2024 Issue

Welcome to the April issue, where we’ll explore new insights from your customers, introduce the latest commerce features, and dive into the best ways to measure the success of your courses!

Refund Receipts: Simplify your refund process by automatically or manually sending receipts for refunds. This enhancement not only provides your customers with proof of refunds but also allows you to customize your refund receipt template to fit your business's unique requirements.

Afterpay Cross Border: Now your customers in more countries can buy with Afterpay! With Afterpay, you get paid upfront and let your customers pay over time. This can increase your sales and attract more customers.

Payment Succeeded Webhook & Zapier: Track all your one-time payment, subscription and multi-payment transactions with our new webhook event and Zapier trigger, delivering real-time data for simplified, multi-platform financial management.

👀 Curious about how Heroes are using this in real life? Chris Moore of Tech Relief Collective, an expert in addressing tech and marketing challenges, uses this feature to populate all his sales data into a Google Sheet for more detailed analysis and tracking.

Our user research team recently conducted a survey to better understand the members who purchase from our Heroes. Here are some key findings:

• The cost of online courses is the biggest barrier for consumers. Our research indicates that for courses priced over $200 USD, most purchasers would either prefer a payment plan or would not purchase at all because it exceeds their budget. 
• While credit cards remain the preferred payment method, 24% of consumers favor using Google Pay or Afterpay.

❌ Fiction: Setting up an offer with Multiple Payments is the same as using Afterpay.

✅ Fact: Setting up a Multiple Payments Offer in Kajabi will charge your customers according to your set billing interval until the number of payments is reached. 

The first payment will be processed immediately after checkout and the following payments will be billed according to the billing internal you previously set on the same date following the initial purchase.

Opting for Afterpay, however, offers the advantage of receiving full payment upfront. Your customers gain the flexibility to pay over time through installments, while Afterpay manages the collection process. 

This ensures immediate cash flow for you without the risk or effort involved in tracking payments. Learn how to enable Afterpay on Kajabi Payments Offers.

Name: Devin 

Job: Senior Software Engineer

Favorite Feature: What stands out for me isn't just a single feature, but the partnership model we've built with our Heroes. It's incredibly rewarding to see it's more than transactions—it's about genuinely supporting and cheering on our Heroes' growth and success. It brings real meaning to our work!

How To Measure Success From Your Online Courses?

Understanding your course's impact involves more than just financial metrics. These indicators will help you refine your offerings and meet learner needs, enhancing both value and success: 

✅ Student Progress: Monitor completion rates and how learners progress through modules to check their engagement. Kajabi shows you detailed stats on video engagement, helping you understand if your content captivates your audience.

✅ Customer Satisfaction: Positive reviews are key—they offer proof of your course's value and highlight areas to enhance. Use surveys and direct chats to collect feedback. With Kajabi, you can easily monitor customer reviews and use tools like EmbedSocial to display ratings on your site.

✅ Instructor Impact: Your teaching engagement directly affects student satisfaction and completion rates. Enhance this by experimenting with interactive methods like videos, live Q&As, and group projects to keep engagement high.

Meet Leah from Brand Builder Academy. She's an ecommerce startup success story, having built her own hair accessories brand from $0 to over $10 million. Through the Academy, Leah teaches other entrepreneurs her blueprint for success in starting and building their own online brands.

In her words, “Kajabi Payments has relieved so many stresses compared to other payment processors. It's so convenient having everything in one place, especially the option for customers to choose Afterpay at checkout.”

🎟️ Get Your Ticket to KHL Now! Fun fact: ticket transactions are powered by Kajabi Payments.

📒 Sales Tax Unpacked: Check out the webinar recording with Corey and Parker from Evolved Finance.

💡Share Your Ideas: Tell us what topics you would like covered in future webinars.

Curious about what unfolded in March? Dive into the previous edition of The Payments Pulse to catch up on all the highlights and developments from last month here.