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The Payments Pulse - September Issue

Welcome to the latest issue of The Payments Pulse where we cover new features like Kajabi Cart and dive into key insights from our 2025 State of Creator Commerce Report.

NEW FEATURES

Kajabi Cart is live
Sell multiple products in one checkout with Kajabi Cart. Combine courses, coaching, and more in a single transaction to create a better buying experience and higher order value. If you’re using Kajabi Payments, you can turn it on now. Stripe and PayPal support coming soon. 

Set billing dates for subscriptions
If you’re using Kajabi Payments, you can now choose when subscriptions and payment plans start. Align billing with your customer’s schedule or set start dates for group programs. This feature is rolling out now. For early access turn it on in Labs.

New affiliate coupon option
You can now offer flat amount discounts for affiliate coupons. It's an easy way to give affiliates more flexibility and stronger promos to share.

More affiliate commission options
Offer flat-rate or one-time commissions and manage settings in bulk with a redesigned setup page.

See All Product Updates →

WHAT TOP CREATORS KNOW

Social platforms are pulling ahead in both attention and ad spend. Here's what matters for your business:

  • Audiences prefer creators. Younger buyers spend more time with creator content than TV and movies and trust it more.
  • Social content drives sales. Over half of Gen Z and millennials say creators influence what they buy and watch.
  • Personal connection wins. Authentic, relatable content keeps people engaged and ready to take action.

The line between content and commerce is blurring. If you're showing up where your audience scrolls and making it easy to buy, you're already ahead.

📖 Read the full Deloitte report on digital media trends. 

 

HERO HIGHLIGHT

Josh Lavine is a recognized expert in the Enneagram personality system, host of the podcast What It's Like to Be You, and CEO and Co-Founder of The Enneagram School, which teaches the Enneagram to seekers, professionals, and teams seeking greater self-awareness and effectiveness. Josh also coaches executives at leading mission-driven startups and venture capital firms since 2019.

Josh's advice for creators:

"Just start. Don't overcommit to publishing 3 blogs a week up front. Experiment and see what feels natural. I started with blogs and hated it. It takes me too long to write, I'm too perfectionistic, and the psychological weight of that commitment made me stall. It wasn't until I figured out what I "naturally" do -- talk to people & ask questions about their inner experience -- that my podcast was born. But I wouldn't have discovered that if I hadn't already begun, run into a wall, and asked myself... what could I do instead? So just start. You'll figure it out as you go. "

Discover Creator Stories →

 

THE RISE OF CREATOR COMMERCE

Our 2025 State of Creator Commerce report is here. It highlights how creators are moving beyond social platforms and building businesses they fully own. 

  • Entrepreneurial Creators earn more. They  make 25% more than Social-First Creators, and 200% more on Kajabi.

  • Owned revenue is growing. Sales from digital products, memberships, and downloads are up. Platform payouts and brand deals are down.

  • Audience ownership is key. Email lists and communities give creators more control, stability, and recurring income.

 

IN CASE YOU MISSED IT

  • Watch the Kajabi Cart Webinar
    Catch the recording of our live webinar, featuring a demo and Q&A. See how to sell multiple products in one checkout with Kajabi Cart. Watch now. 

  •  Multi-Pay is now Payment Plans
    We renamed Multi-Pay to Payment Plans to make it clearer for you and your customers. It’s the same feature you know, just with a name that better describes what it does.

Didn't catch our April issue? Check it out here.