Welcome to the latest issue of The Payments Pulse, where we’ll learn how Carl Parnell achieved a 6-figure Black Friday sale, get smart tax tips from Quaderno, and explore exciting new features.

New Features

Invoicing with Kajabi Payments lets you create, send, and manage invoices easily—all without third-party tools. Customize payment terms, handle unique transactions like deposits or one-off discounts, and track payments in real time for full control and clarity. Whether it’s a one-off offer, a custom request, or a B2B transaction, this tool gives you the flexibility to get paid your way. Learn more.

The redesigned Analytics Overview Page offers better insights with streamlined KPI tiles, organized report categories, and four new reports: Payments by Payment Method, Payments by Pricing Type, Gross Revenue Over Time, and Refunds Over Time. The transaction feed now links directly to the transactions page for a cleaner, more efficient experience. We’d love to hear your feedback and what features you want to see next—share your thoughts here.

How I Had a Six-Figure Black Friday Sale

Carl Parnell, owner of the coaching program Organic Course Selling Mastery, shows us how he skipped the Black Friday chaos and pulled off an "anti-Black Friday" sale that brought in $124k in just 24 hours. Here’s his exact breakdown:

1. Nail Your Offer
You need at least one irresistible hook: cost, time, or bonus. I went with 57% off and a 24-hour window. People love a deadline—just look at Amazon Prime Day. 

2. Build a Simple Funnel
I created a page with a screen-share video walking through my program’s core benefits, bonuses, and what’s included, revealing the 57% discount and 24-hour deadline at the end. After signing up for the waitlist, people were directed to a second page featuring a deeper program walkthrough with testimonials and a recap of the deal.

3. Promote Like a Boss
I teased the deal early on social media and sent it to my email list with a direct link to the funnel. Leading up to launch day, I sent 4-5 reminder emails—some short and snappy, others loaded with testimonials—and made posts across my channels. 

4. Launch Day = Showtime
I emailed the waitlist with the discount code and sent personal messages to everyone who’d shown interest. Urgency was in full swing, and it worked.

If you’re thinking of running a deal, keep it simple, make it irresistible, and don’t forget the urgency. This structure works, and I’ll see you next year for another anti-Black Friday win!

To your success,
Carl

Sales Tax Guide for Creators

Hero Highlight

Shawna Lum, founder of Move Overseas Now and the Move Overseas Now Academy, shows Americans the exact steps to permanently move abroad in under a year or less. Using Kajabi, she generated $40k in her first two months, has enrolled over 150 students to date, built two multi-six-figure businesses, and is now launching a third—all while inspiring others to embrace the adventure of living abroad. 

Favorite Part of Kajabi Payments?

"I love being able to offer Buy Now, Pay Later options—it gives my students the flexibility to pay in installments, making my program more accessible. I also love the analytics dashboard; it’s easy to use, keeps me on track, and motivates me with real-time enrollments."

Her Advice to Other Creators? 

"You don’t need a massive following to succeed with Kajabi. In my first two months, I made $40k in course sales with just 5,000 followers by investing in myself, learning effective marketing strategies, and staying consistent. Create daily content, focus on mindset, and believe in your goals to attract the success you’re aiming for!"

In Case You Missed It 

• New Product Walkthrough: Watch the webinar recording to explore Newsletters, Invoicing, and Digital Downloads. Access it here!
• KHL Product Updates: Announced at Kajabi Hero Live—SMS messaging, redesigned Communities, A/B testing for landing pages, Cart, and Gift Offers are coming soon. Join the waitlist to stay updated on these new features.

Missed the October issue? Find it here.