Welcome to the latest issue of The Payments Pulse, where we cover new features, highlight Heroes in Europe using Kajabi Payments, and share tips for creating a sales page that sells.
NEW FEATURES
New Dashboard Features: Now you can choose which key business metrics are displayed on your Kajabi dashboard, so you see what you need, when you need it. Plus, each metric includes an option for social sharing to help you celebrate success with your audience.
Kajabi Payments in the EU: Kajabi Payments is now available in 20 European countries! Creators across Europe can accept payments directly on Kajabi, offer more payment options to their customers, and manage everything in one place.
Gift Offers Automation: Gifting just got easier. With one click, you can enable Gift Offers. Our new automations manage everything from purchase to redemption and include a built-in opt-in flow so gift recipients can easily join your email list.
New Cart Functionality: Simplify your checkout process. Now apply discounts with Cart Coupons and automatically calculate sales tax directly in your checkout process.
MAKE A SALES PAGE THAT SELLS
Your sales page is the key to turning visitors into customers. Make it work harder with these tips:
- Combine design and strategy to guide visitors toward the sale.
- Use buyer psychology to create more persuasive messaging.
- Activate special features to boost your conversion rates.
Watch our on-demand webinar: How to Create a Beautifully Profitable Sales Page on Kajabi.
HERO HIGHLIGHT
Now that Kajabi Payments is live in 20 new European countries, we're excited to feature incredible Heroes across these regions.
Yoga with Maura | Ireland
Maura offers accessible yoga practices for all levels, with sessions ranging from energizing vinyasa to calming yin flows. She inspires daily movement, mindfulness, and connection through challenges like Ashtanga April, stress relief techniques, and immersive retreats.
"Using Kajabi Payments has been a game-changer for my business. It’s only been two weeks and I have already seen a big raise in conversions, especially in my paid add features. It’s so easy, my yogis can sign up for a retreat or online class without having to go grab their physical card like before. It truly supports my business growth every step of the way!”
Free to Heal® | Finland
Maria Nordin, a bestselling author and creator of the Free to Heal® method, teaches mind-body healing through online courses available in three languages. Her programs have empowered thousands and generated over €1.9M, helping people harness neuroplasticity to take charge of their health.
“I have used Kajabi Payments for about a month. I love how easy it is for both me and my clients. Kajabi payments make purchasing my products easier for my customers. Kajabi Payments has worked wonderfully for my business.”
Just Know How | Spain
Stephanie Steggehuis, founder of Just Know How Course Marketing Boutique, helps new course creators simplify marketing and launch with confidence. Blending strategy and mindset coaching, she supports coaches and educators in building purposeful, profitable businesses.
“What made the biggest difference for me was finally being able to offer more payment options—not just credit cards. Google Pay + Apple Pay, yay!!
Since switching to Kajabi Payments, everything feels more streamlined and customer-friendly. The setup was simple, the checkout process is seamless for my clients, and I love having everything managed in one place. It’s made running my business so much easier and is yet another way Kajabi continues to support me as a course creator and business owner.
Plus, I love the invoice option—it finally allowed me to let go of my old payment system entirely!”
STAY AHEAD IN DIRECT-TO-CONSUMER
Have you noticed how more businesses are talking directly to us as customers? It's not just about selling anymore, it’s about creating connections and making sure what they offer actually fits what we want. This direct-to-consumer thing is really taking off, and it’s changing how we think about buying things.
If you’re using Kajabi, you’re already in a great spot to jump on this trend:
- Talk like a human: Use what you know about your folks to chat with them like friends. Show them you get what they need and make their decisions easy.
- Make buying a breeze: Use tools that let people buy from you without jumping through hoops. Keep it smooth and simple right where they already hang out.
- Keep it fresh: Always tweak and improve based on what your audience tells you. This keeps them coming back and keeps you ahead of the game.
This isn’t just a phase, it’s how businesses will operate from now on. Explore more insights and tips over at MutualMarkets.
IN CASE YOU MISSED IT
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Kajabi Payments is coming to the UAE
We’re expanding support to creators in the United Arab Emirates. Be one of the first to join the beta and help shape the experience for your region. Apply to join the beta. -
Stripe Counter Dispute Fee Update
Starting June 17, 2025, if you’re using Stripe and lose a chargeback dispute, the fee will increase to $30 USD. If you win, the fee stays at $15 USD. Learn more. -
Kajabi Payments: Your Questions, Answered
Missed the webinar? Watch the recording for a walkthrough of Kajabi Payments and answers to common questions. -
Afterpay is now Cash App Afterpay
Cash App Afterpay is running a big marketing campaign this quarter. It’s a great time to follow their marketing best practices and reach more customers. Learn more.
Didn't catch our March issue? Check it out here.
