Welcome to the latest issue of The Payments Pulse—featuring a Black Friday Cyber Monday recap, creator success stories, a year-end review, and a look at our new Gift Offers feature.
2024 Commerce Wrap-Up
As we close out another year, I want to celebrate the features we’ve introduced to empower creators like you to sell smarter and scale faster.
This year, you gained the ability to send invoices easily, manage taxes with Kajabi Sales Tax, and offer flexible payment options like Klarna. We also made checkout smoother with Popup Checkout and the Quantity Selector, and just in time for the holidays, we launched Gift Offers.
Your feedback shaped every one of these features, and it’s what inspires us to keep building. Looking ahead, 2025 is all about growth: more ways to sell, more flexibility, and even bigger tools to help you succeed.
Here’s to the year ahead!
- Steph, VP of Commerce
New Features
- Enable Gift Offers: Let your customers gift your one-time offers—just in time for the holidays.
- Automate Invoice Reminders: Keep payments on track with automated follow-ups for unpaid invoices.
- Track Key Metrics: Use new reports like Free Offers Over Time and Payments by Country & State to optimize your strategy and grow your business.
Black Friday Cyber Monday
Black Friday Cyber Monday 2024 was big. Over just four days, creators on Kajabi collectively generated nearly $40M in revenue. This included over 322k transactions and nearly 300k customers served globally.
Behind these numbers are success stories of creators who made the most of Kajabi’s tools to achieve incredible results.
Mark Allan Groleau spent Cyber Monday launching the world’s only wedding ceremony platform for officiants. Using Kajabi, he created a waitlist landing page, collecting 117 signups in one week. Then, he launched a 3-day Black Friday sale for his $199 Lifetime Founders Offer—a one-time deal for his wedding officiant platform. The result? 131 purchases and $26k in revenue.
Nikki Milne ran a 3-week Black Friday campaign with a new offer each week. In the first week, she sold 8 bundles at $69. In the second week, her 6-month mentoring program, which she never discounts, sold 5 at $5k. She added a bonus session, which helped convert those on the fence. In the third week, she sold 8 memberships at 57% off for $497. The strategic mix of offers and incentives made it a success, generating an additional $29k AUD in sales through Black Friday Sale Period!
Lou Faiella of The Quiz Creator ran a 5-day sale with a new deal each day, live for 24 hours only. He built excitement with a landing page showing all the deals, locked until their day, and a countdown timer added urgency. Daily emails drove engagement, making it a fun and successful event!
Sam De La Haye ran two offers this year: an annual membership bundled with a free ticket to her live 9-week program, selling 14 at £370, and a 75% off course promotion to her email list, generating 4 sales at £197. Despite fewer course sales, she earned £6k and learned important lessons on pre-launch pricing and email list segmentation.
Ellen Yin, founder & podcast host of Cubicle to CEO, tested our Cart feature during Black Friday and achieved sales of $24k off a low-lift, email only launch. By creating a streamlined shopping experience with Cart, she boosted her average order value to $350, proving the impact of an optimized purchasing experience.
Gift Offers & Our First-Ever Gift Guide
Introducing Our New Gift Offers Feature
Gift Offers lets creators turn their courses, coaching, and memberships into gifts.This makes it simple for customers to share their content with friends and family, expanding their reach and driving sales.
Hear From Our Creators
See the impact of Gift Offers from those using it:
This is going to be an absolute game changer! I wish I would have had the Gift Offer feature earlier! I just concluded my Holiday Sale and it was a question I received OFTEN.
- Mallery Jane
I love how the entire process is automated so that we don’t have to do any manual intervention…it just works!
- Mike Finch
So great for the holidays—we’re launching an intro enneagram course and people have asked if they can buy it for others as a gift. This makes it easy.
- Josh Lavine
Opens another avenue for my current clients to be able to share their experience with my services. Word of mouth is very powerful and Gift Offers is opening the door for that to grow.
- Sarah Tricker Alchemy
Explore Our Holiday Gift Guide
Our first-ever Holiday Gift Guide features 75+ online products—courses, memberships, coaching, and more—all from our incredible creators. Explore the guide to discover how other creators are using Gift Offers to boost their business this holiday season.
In Case You Missed It
- End of Year Product Recap: A look back at the features and updates we launched this year to empower creators like you.
- New Theme Builder Updates: We’ve introduced updates to the Offer and Pricing Card blocks to simplify customization and improve page-building flexibility, including dedicated CTAs, image support, and rich text modal options.
- Xero and QBO Tax Data Update: Our data feed to QuickBooks Online and Xero now includes detailed tax information for better accuracy and reporting.
- Kajabi Payments: Setup & Onboarding: Part 1 of a new two-part on-demand training series to show how to easily get setup with Kajabi Payments.
Missed the November issue? Find it here.
