Welcome to the latest issue of The Payments Pulse, where we'll cover key trends for the year, tax tips for creators, and our newest features.
Momentum Recap
Take a look back at the business you built this past year on Kajabi and celebrate your milestones! Early access is now available for select accounts and will soon roll out to everyone. Go to your Analytics page to check it out.
New Features
- Transaction Detail Page Improvements
Explore the redesigned payment page with a cleaner layout and detailed views of recurring payments. Head over to Labs and activate it for your account! - Kajabi Payments Expansion
Our payment solution is launching soon in Austria, Belgium, Croatia, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Slovakia, Slovenia, and Spain. Sign up for the waitlist here to receive notifications and stay informed. - Reminder: Check Out These Features
Just a reminder to explore our new Invoicing and Gift Offers features! You can now directly create, send, and manage invoices from your dashboard. Also, enable “Send as a Gift” to allow your customers to purchase your offers for their friends and family.
2025 Creator Commerce Forecast: Key Trends to Watch
Stay ahead of the curve—explore essential trends shaping creator commerce in 2025. Discover what you need to know to drive growth.
- Rise of AI-Driven Personalization: Artificial intelligence increases personalization in ecommerce, allowing creators to offer tailored product recommendations and content based on user behavior and preferences.
- Sustainability as a Selling Point: Sustainability becomes a critical factor in consumer purchasing decisions. Creators and small businesses are integrating environmentally friendly practices into their operations and marketing.
- Expansion of Payment Options: To meet customer preferences and improve the checkout experience, creators are expanding payment options to include digital wallets, cryptocurrency, and BNPL services.
- Growth of Micro-Subscription Models: Subscription models are diversifying. Creators offer micro-subscriptions that provide specialized content or services at accessible price points, broadening their audience.
Tax Tips for Creators: Start the Year Right
Stay Ahead with Quarterly Estimated Payments
Did you know creators often face penalty fees for underpaying taxes throughout the year? Avoid this by calculating and making your quarterly estimated tax payments on time. Set reminders for each deadline - April, June, September, and January - to stay compliant and reduce your tax season stress. A little planning now can save you big headaches (and money) later!
Cookie Finance is an accounting firm exclusively for content creators and influencers, optimizing deductions and maximizing tax savings across platforms like YouTube, Instagram, TikTok, and blogs to help clients retain more income.
Avoid Costly Mistakes with Accurate Bookkeeping
Accurately representing your business's income is one of the most important aspects of filing your taxes as a business owner. So make sure your bookkeeper is properly adjusting your Kajabi payment deposits (or any other merchant deposits) to account for things like merchant fees, refunds, and disputes.
Evolved Finance is a bookkeeping and tax firm dedicated to helping online entrepreneurs create financially healthy businesses, maximize tax savings, and gain confidence in their financial numbers.
Track Your Sales by Location
The key to knowing your tax liabilities is often knowing how much revenue you've made from customers in each place. When you've sold so much that you surpass the local tax registration threshold or economic nexus (US only), then you're on the hook for taxes. Check the thresholds where you sell, and segment your sales data by location to track how close you are. Or use a tax compliance software that tracks it for you!
Quaderno is an automated tax compliance software that calculates and tracks sales tax, VAT and GST for online businesses.
Hero Highlight
Brittany Burton, founder of The Resume House and mom of three, revolutionized resume writing with her online course, Resume Roadmap. Since its launch in March 2023, she's helped nearly 400 job seekers, significantly boosting her revenue without overloading her schedule.
Kajabi Payments has been invaluable for her business, since not every job seeker has funds to purchase her program. Many of her students have taken advantage of using Afterpay, furthering her commitment to making her courses accessible.
Here's Brittany's advice to other creators:
"As you work towards your big goals and dreams this year, you might be thinking of how much you want to grow your revenue or audience. But, I want to remind you not to lose track of the heart behind what you do and why you started your business in the first place. When you communicate with your audience from a place of wanting to serve them right where they are, the other goals you set will fall into place. As I say in every marketing email and Instagram DM, I’m cheering for you."
In Case You Missed It
1099 Forms Are On Their Way: If you meet the IRS threshold for 2024, keep an eye on your email for your 1099 form, which will be sent by the end of January. Unsure if you qualify? Reach out to us at [email protected] for guidance on IRS requirements.
Missed the December issue? Find it here.
